Zero to One Million: How I Built My Company to $1 Million in Sales . . . and How You Can, Too

by Ryan P. Allis

Book Overview

Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase...

• Format: Paperback
• Language: English
• ISBN: 0071496661
• ISBN13: 9780071496667
• Release Date: January 2008
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 6.3" x 9.0"

Customer Reviews

Excellent book!

I love it when people write reviews stating that "something's fishy" because other people have opinions that differ from their own. Basically, I've read through "New Venture Creation" and this book was like a "lite" version of that book. It has excellent information and it keeps you motivated to read the entire book, unlike other books based on Entrepreneurship. Look... this book costs less than $12.00 and it's worth SO much more. If you're serious about building ANY kind of "serious" business online, this book is excellent! And, I must state that I have NEVER met Ryan Allis in my life...I've heard of his business a million times - but never his name. You can be like "the guy" who always believes something is fishy because his opinion is different, or you can check out the book for $12.00 + S & H, and you'll be able to see for yourself.

Thank you!

The book is simply amazing. Very detailed, open, and honest in every chapter. As a web marketer and having an online business myself, I can assure that his sales and marketing strategies work. It does indeed show how you can really go from zero to one million. It's hard to imagine someone with so much wisdom and passion at such a young age. Thanks for sharing Ryan.

Different than what I expected... *much* better!

I was offered a copy of the book Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too by Ryan P. Allis, and thought I would give it a look. What I expected was some "secret program" on how to quickly become a business success (like those ever work!) What it turned out to be instead was a solid read on what it takes to start and run a business, the trade-offs you need to consider, and just how much work it really is. There's no "secret" that he's trying to push or sell... it's just a sharing of reality. Contents: Part 1 - My Story - Going from Zero to One Million: Getting Off the Ground; Becoming an Entrepreneur Part 2 - The 10-Step Process For Building A Company To $1 Million In Sales: Step 1 - Understand the System; Step 2 - Find Your Core Motivation; Step 3 - Evaluate Your Idea; Step 4 - Write Your Plan; Step 5 - Raise Funding or Bootstrap; Step 6 - Develop Your Product; Step 7 - Develop Your Marketing and Sales Strategy; Step 8 - Build Your Online Marketing Strategy; Step 9 - Build Your Team; Step 10 - Build Strong Systems and Scale Part 3 - Steps for Success Appendixes: Financial Vocabulary; Recommended Books; Resources for Entrepreneurs; The Mission of the Humanity Campaign; Join the Community at Zeromillion.com Index As I mentioned, this sounded like one of those "try my method and you'll always succeed" titles. These are generally the people who are making most of their money from selling their "methods" and not actually doing what they talk about. :) Anyway, Allis starts out by talking about the path he took from repairing PCs as a 12 year old in 1998 to running a software company tallying nearly $7 million in sales in 2007. Along the way, he dealt with partnerships, hiring, venture capital, marketing, you name it. Not too many 23 year olds can boast that level of education and experience (not to mention net worth) that early in life. This leads into Part 2 of the book, which covers the steps he took and the things you need to consider when starting and growing a business. The information is valuable from Step 1 forward. He starts out by defining the difference between a lifestyle company and a high potential venture. There's nothing wrong with either, and it's entirely up to you as to what you want to do. But there are considerable differences in the amount of work, the potential payout, and the eventual exit strategy between the two. He's obviously gone the venture route, as that's the path that leads to the highest payout with the possibility of becoming independently wealthy. It also means you can fail big and lose it all. But that's how it works... high risk, high reward. Probably the closest he comes to a "system" is the MAR model for evaluating potential opportunities. That stands for Market, Advantages, Return. If you walk your business idea through those questions, you'll be forced to look at it in a way that strips out the emotion and determines the possibilities for

So much wisdom in this book... If you take the time to read it

This book offers sound advice about starting a business, but not waiting till everything is all perfectly lined up before you do so. ** In some ways it reminds me of Ready, Fire, Aim Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series) but I like this one a little bit better. ** The author talks about how if you were going somewhere but waited till all the lights were green before you left the house, you would never leave. He also talked about how you could cross the country at night with just your headlights providing illumination. You would never know what was way up ahead but just as in business if you know where you want to go you can get there if you keep working at it, even if you don't see the whole path ahead of you yet. ** Some of the other good stuff is how you plan what you want to achieve in life, break it down to a strategy of what you want in 20 years, then break that down to what you want in the next year and use a 6 month or year as a tactic for gradually moving towards your long term goal. But he also shows how to use a daily goal or weekly plan to achieve your 6 month or yearly goal. In other words you break down your plans into daily, achievable bites that add up over time. ** Things like Passive Income are discussed and how to implement them into your life and business. It takes a lot for me to be really impressed but this young man has produced a lot of wisdom in this book. I just hate how some people put it down without even reading it. They should be ashamed of themselves. There's more in the book but as someone who takes their reviews seriously let me just say that this will be one of the best business books you can read if you are thinking about starting your own company and want some encouragement and tips for how to proceed. I might come back and add to this review later on but for now this should tell you what it is about.

Finally...Practical Usable Advice

I have been on my entrepreneruial journey for 3 years now and I have read countless books and listened to countless audios on business and success. And I can say a lot of books give you a lot of "Rah-Rah" and excitement but you have no idea what next steps to take. I found that Zero to one Million gives you actual usable techniques that anyone can use to create huge success. You know exactly what to do and how to grow. In my opinion this book is this generations "The E-Myth" If you don't want to make a million dollars, that's about the only reason you should not read this book