Write to Sell: The Ultimate Guide to Copywriting

By Andy Maslen

Book Overview

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers!Read this book and you'll learn: - The confidence and skills to write better copy- New ways to gain readers' attention, respect and trust- Hints and tips on turning selling skills into copywriting skills- Simple techniques to improve the readability of your copy- The impact of design and layout on copywriting- The meaning of good written English - the rules you must follow, the rules you can safely ignore"If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error."-- Drayton Bird, the godfather of direct marketing

• Format: Paperback
• Language: English
• ISBN: 981486823X
• ISBN13: 9789814868235
• Release Date: April 2020
• Publisher: Marshall Cavendish International (Asia)
• Length: 192 Pages
• Weight: 0.20 lbs.
• Dimensions: 0.5" x 5.2" x 7.8"