Worldwide Casebook in Marketing Management

by Luiz Moutinho

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google,...

• Format: Hardcover
• Language: English
• ISBN: 9814689602
• ISBN13: 9789814689601
• Release Date: April 2018
• Publisher: World Scientific Publishing Company
• Length: 924 Pages
• Weight: 3.07 lbs.
• Dimensions: 1.9" x 6.0" x 9.0"