World War Brands: World War II and the Rise of the Modern American Brand

by Barry Silverstein

Book Overview

How the Modern American Brand was Born

World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war.

Just as important, the post-war economy led to the rise of the American...

• Format: Paperback
• Language: English
• ISBN: 0996576088
• ISBN13: 9780996576086
• Release Date: September 2021
• Publisher: Guidewords Publishing
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"