Working With Style: Traditional and Modern Approaches to Layout and Typography

By Suzanne West

This is a style guide for making decisions about layout and typography. Drawing on a variety of sources, old and new, it presents an overview and analysis of two fundamentally different typographic approaches - the traditional style that evolved over centuries from the Renaissance book, and the modern style that reflects the German-Swiss philosophy of this century. Each style is a reflection of a particular philosophy; each has its own structure and its own set of procedures, priorities and rules. Each section of the book is a model of the style it presents and includes numerous examples, old and new. The book comes with two supplemental materials - a 48-page workbook provides exercises, samples, and specifications for reproducing page samples, grids, and layouts; an 800K disk contains layout templates for traditional and modern formats.

• Format: Paperback
• Language: English
• ISBN: 0823058727
• ISBN13: 9780823058723
• Release Date: July 1990
• Publisher: Watson-Guptill Publications
• Length: 205 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.8" x 8.5" x 10.8"

Customer Reviews

Instant Open & Use IT!!

The author shows design proposals, for Classic and Modern layouts. All proposals are explained in details, with demonstrations step by step, and examples in a Mac formatted floppy (in PageMaker). Very usefull for graphic arts students and professionals, for design their pages or just knowing how it works. Humberto Emilio Massareto - Press Producer and Computer Graphic Teacher at FAAP University