Clarifies the design process and shows non-designers how to define their needs, find the right designers to meet those needs, and establish an ongoing dialogue to get the job done right. Basic and valuable information about typography, production, and desktop publishing is supplemented by step-by-step documentation of 3 typical design projects: a brochure, a newsletter, and corporate stationery. In addition, 14 respected professionals relate insightful first-hand accounts of their working experience in the field. This is the ideal handbook for the growing number of people who need to communicate with designers effectively. Illustrated.
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