Working With Agencies: An Insider's Guide

By Michael Sims

The client/agency relationship is an area fraught with potential for mishap. Competition in the field has created an urgent need to understand the relationship far more thoroughly to help clients get better value from agencies, with the demand moving from a need for client satisfaction to a need for excellent agency performance.

• Format: Hardcover
• Language: English
• ISBN: 0470024615
• ISBN13: 9780470024614
• Release Date: December 2005
• Publisher: John Wiley & Sons
• Length: 203 Pages