Wizard!: Harry Potter's Brand Magic

By Stephen Brown

Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion-dollar net worth and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1904879306
• ISBN13: 9781904879305
• Release Date: October 2005
• Publisher: Cyan Communications
• Length: 192 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.6" x 5.1" x 7.0"

Customer Reviews

Entertaining and Informative

I was standing in a bookshop and hesitating to buy it. It was one of those things that kept hanging in the mind when i got home. Within two days i returned to the bookshop and purchased it and have found it a very interesting read. The magic of marketing and the power of print!