Winning American Hearts and Minds: China’s Image Building Efforts in the 21st Century

By Xiuli Wang

Book Overview

Preface.- Part I Theory.- 1.Introduction.- 2. Factors Influence Foreign Opinion of China.- 3. China's Image in the U.S..- Part I Theory.- 4. Head of State Visits.- 5. Public Relations Efforts.- 6. Chinese Media Going Abroad.- 7. Americans in China.- 8. Confucius Institute.- 9. Global Events.- 10. Social Media.- 11. Economic Growth and Foreign Direct Investment.- 12. Made-in-China.- 13. Conclusion.

• Format: Paperback
• Language: English
• ISBN: 9811531862
• ISBN13: 9789811531866
• Release Date: January 2021
• Publisher: Springer
• Length: 150 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"