Why They Don't Buy: How to Create a Customer Experience That Works

By Max McKeown

This is the science of the selling online. Why They Don't Buy delivers a practical program for designing and building an online customer experience that will get your customers buying online, buying... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273656740
• ISBN13: 9780273656746
• Release Date: December 2001
• Publisher: FT Press
• Length: 337 Pages
• Weight: 1.80 lbs.
• Dimensions: 1.2" x 6.4" x 9.6"

Customer Reviews

Beyond CRM! Beyond Web Design!

Loved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business. I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention!