Why Take Media Seriously?: Key Concepts for Understanding Popular Culture and Media Messaging

By Ozlem Sensoy and Özlem Sensoy

Book Overview

Why should we take media seriously? Research tells us that popular culture and media messages play a critical role in the knowledge we have about the world and the people and issues in it. This much-needed book will help students and teachers make sense of today's complex media environment. Each chapter examines a key concept for decoding media messages (such as representation, discourse, and corporatization) and offers detailed examples and activities to guide readers in developing their own analysis. Why Take Media Seriously? provides both a conceptual foundation for critical media literacy as well as practical guidance for engaging in this approach.

Book Features:

An accessible introduction to key concepts for developing critical media literacy, including recognizable examples and clear explanations. A focus on guiding students in developing their own skill-set for critical analysis of media messages. Pedagogical supports for those new to teaching and studying critical media literacy. A user-friendly text with "take away" boxes, "three key ideas" for each chapter, "vocabulary check" boxes for practicing key terms, and "look-outs" to help readers spot common media patterns.

• Format: Paperback
• Language: English
• ISBN: 0807761508
• ISBN13: 9780807761502
• Release Date: March 2021
• Publisher: Teachers College Press
• Length: 192 Pages