When Talent Isn't Enough: Business Basics for the Creatively Inclined: For Creative Professionals, Including… Artists, Writers, Designers, Bloggers, Web ... to Freelance or Run Their Own Business

By Kristen Fischer

Book Overview

Many creative professionals focus too much on their artistic abilities and too little on their business interests. In When Talent Isn't Enough, copywriter and journalist Kristen Fischer offers powerful strategies and practical stories from some of today's most prominent creative leaders to help you thrive. The result: an easy-to-read guide that covers all aspects of launching and managing a successful business for any creative entrepreneur or solo practitioner.

When Talent Isn't Enough offers savvy and easy-to-apply business advice for writers, designers, and artists who want to: Run a profitable, fulfilling businessMarket themselves alongside seasoned pros, in-house talent and established agenciesUnderstand the legalities of doing businessSpearhead hassle-free accounting and bookkeeping practicesOvercome challenging situations with clientsEmbrace self-promotion as a solo professionalCultivate lasting client partnerships

• Format: Paperback
• Language: English
• ISBN: 1601632509
• ISBN13: 9781601632500
• Release Date: January 2013
• Publisher: Career Press
• Length: 224 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"