When Retail Customers Count

By Mark Ryski

Book Overview

When Retail Customers Count is the first book only book dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book covers all the bases. The book is a primer for retail management at all levels - from senior executives to store managers - describing the many ways traffic and customer conversion analysis can help retailers better measure results, drive performance and manage costs. The informal tone, case examples and over 100 graphs and charts make the material highly readable and accessible. Dr. Paul McElhone, Executive Director of the School of Retail at the University of Alberta says, Mark has managed to create a template that can be customized for all retailers regardless of size, product, or service. His professional, relaxed writing style is engaging. He has attacked head-on many of the challenges facing retailers and those in the service sectors. This is a great read full of excellent insights. Whether you are new to the retail game or a seasoned veteran When Retailers Customers Count is a great reference book for anyone involved in the retail decision-making process.

• Format: Hardcover
• Language: English
• ISBN: 1420824767
• ISBN13: 9781420824766
• Release Date: February 2005
• Publisher: Authorhouse
• Length: 308 Pages
• Weight: 1.37 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Retail Traffic

A well researched and written book supported with great illustrations for those who are visual learners. Each chapter is very thorough and stands alone which lets the reader zoom in on particular areas of interest quickly. I would highly recommend this for anyone who is in any kind of business where counting customer traffic means business.

Recommended read

An insightful look at how traffic analysis can be used to help almost any type of business to be more responsive to client's needs. This comprehensive yet easy to follow book takes a step-by-step approach for tracking customer flow.