When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media

By Doug Underwood

Book Overview

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

• Format: Hardcover
• Language: English
• ISBN: 0231080484
• ISBN13: 9780231080484
• Release Date: July 1993
• Publisher: Columbia University Press
• Length: 259 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"
• Grade Range: Postsecondary and higher