When Black & White Make Green: The Next Evolution in Business & Race

By Melvin J. Gravely II

This compelling business parable is an entertaining and enlightening story about the next evolution in business and race. The content is full of new strategies and breakthrough thinking sure to help... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0965619486
• ISBN13: 9780965619486
• Release Date: June 2003
• Publisher: Institute for Entrepreneurial Thinking
• Length: 127 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.6" x 5.7" x 8.8"

Customer Reviews

A little less conversation, a little more action

This book is a an easy read that issues a tough challenge. In my work as a consultant on programs for woman/minority owned business I have seen a lot of people make token efforts toward vendor diversity and minority business development so they could "check it off their to-do list". Anyone who reads this book will feel awfully guilty if they do not take real action. As a marketing consultant/trainer for women/minority owned businesses I am glad to see that Mr. Gravely challenges the minority businesses to not use the "I'm a victim" excuse. As the author of CAPITALIZING ON BEING WOMAN OWNED I recommend that my readers also purchase this book for the inspiration it provides.

Taking on tough issues

This is a wonderful book!This book goes directly to the tough issues that involve race and business. How do you move forward in a positive and progressive manner, and balance the historical baggage that comes with race issues?Race issues are incredibly sensitive and once you bring money into the equation it makes the issue even more potentially explosive. This book makes you think about thoughtful ways to address these issues.This book has become a reference guide for me immediately

My highest recommendation for diversity acceleration

Dr. Melvin Gravely's book is a quick read with intense and valuable messages, including a structure (in parable form) for acceleration of minority entrepreneurship in your community. Our community leaders, black and white, who "get it" (i.e., understand the imperative for inclusion to prevent our community from being left behind) read this book, and immediately invited Dr. Mel to speak to us. Dr. Mel's highly intelligent and inspiring book has helped us launch a diversity acceleration project which we believe will have a very positive impact on our minority economic development (which has been stalled for a great many years).I am a white, serial entrepreneur, and director of a business incubator. The book is great, and Dr. Mel is an amazing individual.