What's the Big Idea?

By George Lois

Book Overview

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV," here are inside tips on creating great advertising and marketing techniques. In... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0385414862
• ISBN13: 9780385414869
• Release Date: September 1991
• Publisher: Doubleday Business
• Length: 288 Pages
• Weight: 1.51 lbs.
• Dimensions: 0.9" x 6.5" x 9.4"

Customer Reviews

One of the best advertising books ever written.

This book will be an ispiration to anyone interested in making truly great advertising - that works!. No, it's not a 'how-to' guide in the purest sense, but if you have a clue, this book is amazing. Inspirational stories of the creation, selling and making of some the great campaigns on the 20th century, and an insight into the mind of the one of the best Art Directors of all time. Get this book if you have a passion for advertising and want to learn more, or if you just like a well written inspirational read. You should also look up 'The Art of Advertising" by Lois.