What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership with Customers

By Robin Woods^

The secret to successful brand marketing? WIFM. That stands for )What's in it for me?, and according to Robin Woods, it's the question every brand ad must answer in order to win over and retain customers.

• Format: Hardcover
• Language: English
• ISBN: 0814451470
• ISBN13: 9780814451472
• Release Date: March 1993
• Publisher: Amacom
• Length: 224 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"

Customer Reviews

A simple guide to understanding your customers needs

Robin Woods has written a well thought out step by step guide to looking at your products and services through your customers eyes. Using helpful and easily understood examples from real life advertising campaigns, even the Marketing Novice will be able to quickly get a grasp of the basics of customer foccused Marketing. Reccommened for sales and marketing people from all industries as an introductory text without all the "Techno- Babble"