What's in a Name?: Advertising and the Concept of Brands

By John Philip Jones and Jan S. Slater

Book Overview

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0669111422
• ISBN13: 9780669111422
• Release Date: January 1986
• Publisher: Lexington Books
• Length: 320 Pages
• Weight: 1.45 lbs.