What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

By Nicholas J. Webb

Book Overview

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:

Use listening posts and Contact Point Innovation to refine customer typesEngineer experiences for each micromarket that are not only exceptional, but relevantConnect across the five most important touchpointsCo-create with your customers

When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!

• Format: Hardcover
• Language: English
• ISBN: 0814437818
• ISBN13: 9780814437810
• Release Date: October 2016
• Publisher: Amacom
• Length: 256 Pages
• Weight: 1.13 lbs.
• Dimensions: 1.0" x 6.4" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher