Wet Behind The Ears

By Bruno Gideon

In Wet Behind the Ears Bruno Gideon shares with entrepreneurs and would-be entrepreneurs the experiences and philosophy that made him one of Switzerland s great retailing successes. His stories and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0973249145
• ISBN13: 9780973249149
• Release Date: January 2006
• Publisher: Matterhorn Publishing
• Length: 207 Pages
• Weight: 0.55 lbs.
• Dimensions: 8.5" x 0.6" x 5.7"

Customer Reviews

Highly entertaining and readable ...a gift to the reader!

I couldn't put this book down once I started reading! Bruno Gideon's story is an inspiring and personally honest autobiography of life's lessons learned and applied on the ever-winding journey to success. Bruno was not defeated by early adversity but he was shaped by it. Growing up as a young Jewish boy in Switzerland during the Nazi era he experienced both isolation and rejection. Despite a somewhat lonely childhood in an adversarial school setting, the "rebel" within gave him the power to persevere, overcome and eventually develop the self-confidence needed to succeed. He learned the value of hard work and how business and ethical practices cannot be divorced from one another. What did I learn when I read his book? I learned about the power of forgiveness and the need for courage; how small beginnings can provide big life lessons; how a fighting spirit (the "rebel" inside) gives you the power to get through the hard spots in life and business and succeed. I learned that success is not static, that while life may change direction, the entrepreneur is not afraid to take new risks at any age; that variety and newness is good for the soul; how the same lessons learned in one situation will propel you to success in the next...the list goes on and on. This is the "real" story of a "real" entrepreneur. Thank you, Bruno! Your book is a gift to the reader.