Webmastering for Dummies

By Daniel A. Tauber and Brenda Kienan

Free Webmastering "Cheat Sheet" Inside! This Is Your Guide to Planning and Producing a Winning Web Site with Fresh, Compelling Content! "Webmaster" means many things to many people. Today's Webmaster may create or produce content, administer a site or a server, or even acquire a budget and then outsource everything. If you're looking for a friendly mentor, then Webmastering For Dummies? will show you where to start, how to develop strategies, and much more. This is the book the authors wished for when they were starting - chock full of what a Webmaster really needs to know. Inside, find helpful advice on how to: Get on track and stay there, whether you're a Webmaster of all trades or one specializing in content, production, technology, or management Promote your site with smarts and get big-time traffic Sell your product or service on the Web, with or without your own Web site Find out the six possible goals of a Web site, determine your site's goals, and measure your success Understand legal bugaboos and avoid pitfalls Establish and maintain a bulletproof budget and effective procedures and standards Run your own server or deal effectively with an Internet service provider Maximize navigation of your site through savvy architecture and solid search capabilities Use databases as the backbone of your robust and dynamic Web site Ask for IDG Books' ...For Dummies? Books, the Fun and Easy Way to Find Out about Computers. Ask for IDG Books' Java For Dummies?, 2nd Edition, the fun and easy way to add interactivity to your Web pages, and The Internet For Dummies?, 4th Edition, the fast and friendly way to get connected to the Net.

• Format: Paperback
• Language: English
• ISBN: 0764501712
• ISBN13: 9780764501715
• Release Date: August 1997
• Publisher: For Dummies
• Length: 364 Pages
• Weight: 1.54 lbs.
• Dimensions: 1.0" x 7.4" x 9.2"

Customer Reviews

Excellent Book For Those Planning to Be An Expert

I am an MBA Graduate and always felt that I have very little knowledge of Web Site Planning & Development. After reading this book I found, it is so easy to be a successful Web Planning AND Development Expert. This book starts from very basics and moves up to very high professional level.I would recommend this book (Webmastering For Dummies 2nd Edition, by Brenda Kienan)to all those who have interest in Web Planning and Development but couldn't do it because they thought it is impossible to do!I enjoyed reading this book and feel this book has opened many new avenues in my professional life, I hope it will do the same for you too.

Real, practical advice

A co-worker recommended this book to me as a truly expert overview of managing a website. She couldn't have been more correct--I've been producing big-budget, high-volume websites for a couple of years, but this book gave me new insight into how other aspects of the website business work. Whether you're new at the job or you've been at it a while, and whether your job is as an all-around webmaster or as a specialist, I think you'll find this book interesting and useful.

Second Edition Is Available

The new, second edition of this book has updated coverage that includes content management, project management, better methodologies for planning a site's architecture, and expanded e-commerce coverage. See Webmastering For Dummies, Second Edition; published Decemeber 2000; ISBN: 076450777X.

Helpful not just for a total novice

I know enough about the internet, html, and web design to be considered an intermediate user, and I found the book very helpful and very readable. I'd highly recommend it.

Practical management strategy.

A must-read for newbie web site managers but also informative for veterans. Even with two years of experience running a corporate web site, I found this book informative. I've recommended it to my colleagues who are just starting out. Get it.