Web Marketing For Dummies (For Dummies (Computer/Tech))

By Jan Zimmerman

Book Overview

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to: Understand online marketing essentials Prepare an online business plan Design the look and feel of your site Create a concept, develop content, and make it accessible Know the key components of an online store Use buzzing, e-mailing, and other advertising tactics Make your site search engine friendly Handle Web transactions with ease Stay out of legal trouble Wow customers with new technology This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies , you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time

• Format: Paperback
• Language: English
• ISBN: 0470049820
• ISBN13: 9780470049822
• Release Date: January 2007
• Publisher: John Wiley & Sons
• Length: 388 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 7.4" x 9.3"

Customer Reviews

Web Marketing for Dummies

My book arrived in perfect condition, just like new. This book was recommended by the S.B.A. and I'm 3/4th of the way through reading it. It has been a tremendous help starting a web based business.

Nice....

Good way to familiarize myself with the terminology and theory so I can work intelligently with our webmaster. Saves time, and thus, money.

A must have if you own a web site

As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over. Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site. I would suggest this before you dump money into adwords, or any other strategy you find online at random. We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques. Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.

Excellent Overview of Internet Marketing

Jan Zimmerman's Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging. This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone. When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords. In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.