WEB Commerce: Building a Digital Business

By Kate Maddox and Dana Blankenhorn

Experts estimate that Web-based shopping revenues will jump to $4.5 billion by the year 2000. Figures like this indicate that more and more companies have adopted electronic commerce to sell their products online, reaching millions of consumers via the Internet.

• Format: Hardcover
• Language: English
• ISBN: 0471292826
• ISBN13: 9780471292821
• Release Date: September 1998
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"

Customer Reviews

For executives eager to understand business on the Internet

This guide to web commerce will help you identify the different solutions available today and find a system that works best for your business. Learn to develop strategies for making your site successful, whether you're a large or small company.It evaluates the leading solutions available today while the numerous case studies (including in-depth examinations of Horizon Tours and Cisco Systems) describe in detail what's required to set up the system, both from a cost and resource standpoint.Web commerce is still in its infancy and companies are busy figuring out what makes sense for them. This book is for executives eager to understand business on the Internet and want to get started now, before your competitors steal a march on you.Kate Maddox and Dana Blankenhorn are journalists with Advertising Age magazine.Reviewed by Azlan Adnan. Formerly Marketing Communications Manager with Digital Equipment (Malaysia) Sdn Bhd, Azlan is currently managing partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Sabah. He holds a Master's degree in International Business and Management.

For executives eager to understand business on the Internet

This guide to web commerce will help you identify the different solutions available today and find a system that works best for your business. Learn to develop strategies for making your site successful, whether you're a large or small company.It evaluates the leading solutions available today while the numerous case studies (including in-depth examinations of Horizon Tours and Cisco Systems) describe in detail what's required to set up the system, both from a cost and resource standpoint.Web commerce is still in its infancy and companies are busy figuring out what makes sense for them. This book is for executives eager to understand business on the Internet and want to get started now, before your competitors steal a march on you.Kate Maddox and Dana Blankenhorn are journalists with Advertising Age magazine.

Excellent for all the basics it has provided

This is really excellent for people really considering a business on the internet, it gives you details on encryption, statistics on where the web is going and how you can get in on a business and also the pitfalls of E-commerce

A Complete Overview of Web Commerce

This book provides a wealth of information on Web Commerce. From links of successful web sites to contacts of the companies that are changing the digital business technology. This book is a must read for anybody who wants to know what's available and what can be done to do business on the Internet today. A well organized non technical book which covers all the aspects of Web Commerce.