Vulcans, Earthlings, and Marketing ROI: Getting Marketing and Finance Onto the Same Planet

By David Rutherford and Jonathan Knowles

Book Overview

Co-published with the Institute of Communication Agencies Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1554580315
• ISBN13: 9781554580316
• Release Date: December 2007
• Publisher: Wilfrid Laurier University Press
• Length: 174 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"

Customer Reviews

An Earthling's Perspective

This is a great book that intuitively walks the reader through the process of explaining marketing to be more relevant to those in finance. I thought the breakdown of the subjects into shorter chapters also helps find important points when going back through the book. -- Adam http://sites.google.com/site/adamhelsinger/