Venturing: Innovation and Business Planning for Entrepreneurs

By Marc H Meyer, Frederick G. Crane, Marc H. Meyer

Book Overview

Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1312998423
• ISBN13: 9781312998421
• Release Date: July 2015
• Publisher: Lulu.com
• Length: 416 Pages
• Weight: 2.65 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"