Value Creation and the Internet of Things: How the Behavior Economy Will Shape the 4th Industrial Revolution

by Alexander Manu

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the key to participation, engagement, and the satisfaction...

• Format: Paperback
• Language: English
• ISBN: 0367737906
• ISBN13: 9780367737900
• Release Date: December 2020
• Publisher: Routledge
• Length: 248 Pages