This book is designed to simplify the process of attaching a dollar amount to intangible assets be it for licensing, mergers and acquisitions, loan collateral, or investment purposes. In plain... This description may be from another edition of this product.
Gordon V. Smith,and Russell L. Parr present in detail the theory and methodology associated with the identification, valuation, and economic analysis of intangible assets. The book provides the necessary skills, judgement, and knowledge to truly understand the entire process of intangible valuation.
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