Users, Not Customers: Who Really Determines the Success of Your Business

By Aaron Shapiro

Book Overview

If you still think "the customer is king," you're falling behind. Today's most powerful growth engine is users--people who interact with a company through digital media and technology even if they... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591843863
• ISBN13: 9781591843863
• Release Date: October 2011
• Publisher: Portfolio
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.8" x 1.0" x 6.3"