Understanding Media Users: From Theory to Practice

By Tony Wilson

Book Overview

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

• Format: Paperback
• Language: English
• ISBN: 1405155671
• ISBN13: 9781405155670
• Release Date: September 2008
• Publisher: Wiley-Blackwell
• Length: 232 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"