Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy

by W. Fred Van Raaij

Book Overview

Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their...

• Format: Paperback
• Language: English
• ISBN: 1349713430
• ISBN13: 9781349713431
• Release Date: June 2016
• Publisher: Palgrave MacMillan
• Length: 285 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"