Understanding Companies and Markets: A Strategic Approach

By Bryan Lowes, Christopher L. Pass, Stuart Sanderson, et al.

This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices. An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

• Format: Paperback
• Language: English
• ISBN: 0631190996
• ISBN13: 9780631190998
• Release Date: September 1994
• Publisher: Wiley-Blackwell
• Length: 324 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.7" x 8.3" x 11.0"