Understanding Color: An Introduction for Designers

By Linda Holtzschue

Book Overview

Today's business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today's courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. Detailed treatment of color illusions and special effects Coverage of the impact of new light sources on color perception Explanation of different digital display modes in presenting color A companion website including a downloadable workbook

From theory and practical implementation to business and marketing aspects, Understanding Color is ideal for students and instructors in schools of art and design.

• Format: Paperback
• Language: English
• ISBN: 139418672X
• ISBN13: 9781394186723
• Release Date: May 2025
• Publisher: Wiley
• Length: 208 Pages

Customer Reviews

wonderful experience

I found no actual problem getting this book and it was in very good condition. It was actually the first out of three books ordered on the same day to get to me and in only a week from purchase. I was very impressed.

satisfied

i received the book before my class start and the book was in great condition , no problems at all

nice book

Pretty good with examples, and ways to utilize color. This is a keeper in the collection for me.

Understanding Color: A Introduction for Designers

This book is pretty good. It explains the different color wheels, how we see color, value, saturation, harmony, and so much more. It is pretty thorough and easy to read. I recommend this book for anyone needing to understand color theory. Minetta Minnick