Type and Image: The Language of Graphic Design

By Philip B. Meggs

Book Overview

This illustrated guide for professional designers and students is filled with successful graphic designs using type and image, revealing the very essence of graphic design. The elements that combine to form a design - signs, symbols, words, pictures and supporting forms - are analyzed and explained. How graphics function as language and the innovative ways that designers combine words and pictures are discussed. After defining design as a problem-solving process, a model for this process is developed and illustrated by actual case histories. While most material about form and meaning in design have a European origin, this volume shows examples by many of America's outstanding graphic designers.

• Format: Paperback
• Language: English
• ISBN: 0471284920
• ISBN13: 9780471284925
• Release Date: March 1992
• Publisher: Wiley
• Length: 208 Pages
• Weight: 1.79 lbs.
• Dimensions: 0.6" x 8.7" x 11.0"

Customer Reviews

best for beginners

Although this text is a vital first step in design education, it falls short for an experienced designer; basic juxtaposition, etc. Get it out of a library and spend your money on any of the Looking Closer series by Michael Beirut... they will infinitely expand your perceptions of what design is and explores contemporary issues facing designers today.

Another GREAT book by Philip Meggs

I have always found Philip Meggs worthy of reading and have tremendously benefitted from these readings. This book excellent and anyone who is serious about design should definitly have this book.