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Paperback Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior Book

ISBN: 1560239034

ISBN13: 9781560239031

Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior

A scholarly yet personal study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how "mainstream" businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider "deviant.

Recommended

Format: Paperback

Temporarily Unavailable

We receive 2 copies every 6 months.

Customer Reviews

1 rating

The best of the bunch

There are a few books out there regarding this market, but out of the ones I've looked at, this seems to be the best of the bunch.
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