Trick Your Eyes: Optical Illusion in Advertisements

By Wang Chen

- The combination of optical illusion theory and advertising technique not only provides theoretical knowledge for readers, but will also provide design inspiration - Projects are classified according to type of optical illusion - angle, space and image reversal - The audience for this book will be broad - designers, advertising agencies, and anyone with an interest in optical illusions This book focuses on the design of print advertisements that employ optical illusion theory to create an eye-catching and attractive visual piece. Based on this theory projects in this book are divided into three categories: "angle", "space" and "reversal". This book combines theory with creative case study examples, making it a useful tool for designers and advertising agencies who are seeking inspiration.

• Format: Hardcover
• Language: English
• ISBN: 9881987261
• ISBN13: 9789881987266
• Release Date: November 2019
• Publisher: Artpower International Publishing
• Length: 240 Pages