TrendSmart: The 21 Trends That Will Change the Way You Do Business

By Louis Patler

Book Overview

Is the hot new trend you're hearing about the wave of the future or just another passing fad? TrendSmart reveals the most important business trends, and shows you how to use them to make your business strong and leap ahead of the competition. Louis Patler teaches you how to take advantage of the trends and strategies that are here to stay. Book jacket.

• Format: Paperback
• Language: English
• ISBN: 1402203160
• ISBN13: 9781402203169
• Release Date: September 2004
• Publisher: Sourcebooks
• Length: 285 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"

Customer Reviews

Smart and punchy keeps you one step ahead

I find with todays blizzard of information, it's easy to get snowed under by mountains of consumer reports, trade magazines and marketing data. Trendsmart helped me focus on what's important so that I can start picking out emerging trends in my own industry (travel). The chapters are concise and readable, great inspiring brain candy for the daily commute to the office. One idea I adapted has already boosted sales 15% in a month.