Transnational Management: Text, Cases & Readings in Cross-Border Management

by Paul Beamish, Christopher A. Bartlett, Paul W. Beamish, et al.

Book Overview

Today's companies must not only export; they also need to open branches in other countries with different business models, customs, and laws. In this book, the authors-both experts with international... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 007813711X
• ISBN13: 9780078137112
• Release Date: March 2010
• Publisher: Irwin/McGraw-Hill
• Length: 778 Pages
• Weight: 3.00 lbs.
• Dimensions: 1.3" x 7.4" x 9.2"

Customer Reviews

Review of Transnational Management

the writting by the authors can be boring sometimes. It depends of the author, some of them know how to write and others don't. The case studies are the best aspect of this book.

Book is fine...price was high

The book is in perfect condition but the price seemed pretty high. It seems the prices drop after classes start.

for academics

This book is not really intended for practical purposes on 'how to manage a global business', it was used at my university for MBA students to provide them with case-studies that exemplify management theory. For this purpose I give this book 5/5. The case studies are interesting if you are an academic in the process of learning about management. As an undergraduate I found that it made my lessons much more interesting, rather than just reading theory all the time. The case studies are very interesting to read about if you are interested in International Business, and they cover both Western and Asian companies. The outline of the book is this: Each chapter starts with some theory, which is not extensive. The theory itself is very well explained. Then you get a number of case studies that reflect the theory just covered. It is true that 90% of the book are just case-studies, so that is what you are paying for. I agree with previous reviewers that the book is heavily over-priced and I would not buy it new, if you find it cheap second-hand then you should consider buying it. For the price of this book, if you buy it new, you could get a six-month subscription to The Economist, which is alot more fun to read than a textbook.

Pretty good

I'm a student halfway through what is probably a mediocre MBA program. This is one of the better texts we've used so far. I have found it to be pleasant and informative reading. I don't understand the disgust communicated in the other reviews.

Opinion from a Brazilian Manager

Very good and comprehensive work. Very usefull for the global manager.