Transnational Management: Text and Cases

By Sumantra Ghoshal and Julian Birkinshaw

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0072482761
• ISBN13: 9780072482768
• Release Date: July 2003
• Publisher: Irwin/McGraw-Hill
• Length: 850 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.4" x 7.3" x 9.3"

Customer Reviews

Opinion from a Brazilian Manager

Very good and comprehensive work. Very usefull for the global manager.

A Well Balanced Classroom Textbook

This book can be used at any level of post-secondary education (Bachelors, Masters, or Doctorate) where international issues are the focus. I used this text as a part of a Ph.D. curriculum.The book is broken up into three main segments; strategy, organization dynamics, and practical application with future considerations.Each chapter within each segment has three main sections; topical discussion, cases, and readings (i.e. journal type articles) related to the chapter's topic in that order. Although I think it would have better to have the readings before the cases, it not really that impeding.I found the topical discussion to the point, borderline brief, which is good since most people only can remember 10% of what they're reading anyway. The negative here is that this book may have to be supplemented with other material to cover a semester length.The cases do not present any preconceived questions, so the institution or instructor will have to come up with those on their own. I like this since it allows an instructor to personalize the book to their class, not that they don't do that anyway.Overall, this is a decent text with up-to-date knowledge (as of 2004) to be relevant for a few years to come.

A great and well done book!

I'm student of international business and i think this book is a great tool for us. With so clear concepts and magnific cases is a great book to use like a text book.

inquiry about book availabilty

Please advise if a FRENCH EDITION OF THIS BOOK IS CURRENTLY AVAILABLE