Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture

by Derek Johnson

Book Overview

Within corporate media industries, adults produce children's entertainment. Yet children, presumed to exist outside the professional adult world, make their own contributions to it--creating and posting unboxing videos, for example, that provide content for toy marketers. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Media industries reincorporate this market-disrupting participation into their strategies,...

• Format: Paperback
• Language: English
• ISBN: 0472054317
• ISBN13: 9780472054312
• Release Date: November 2019
• Publisher: University of Michigan Press
• Length: 260 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"