Total Global Strategy: Managing for Worldwide Competitive Advantage

by George S. Yip and G. Tomas M. Hult

Book Overview

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133576582
• ISBN13: 9780133576580
• Release Date: March 1992
• Publisher: Prentice Hall
• Length: 318 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 5.8" x 8.5"

Customer Reviews

best framework for global strategy

There is no better book that offers such a comprehensive look at global strategy. It gives an easy overview and then develops a complex interrelated approach to a difficult to grasp subject. There are nice examples, tables, graphs, along with complete measurement tools. This is not bloated with catch phrases. It is not light reading - the book is a mature, thinking manager's text on how to develop a global plan.

Thanks YIP!!

This book gives you some great starting points and finishing points. Yip knows how to guide us on a long and some times hard to follow rode.