To the Third Power: The Inside Story of Bill Koch's Winning Strategies for the America's Cup

By Paul C. Larsen

The $68 million tab of Koch's 1992 campaign reflects the whatever-it-takes attitude of the America-3 syndicate, and it moved Cup boat design/construction right into state-of-the-art technology. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0884481476
• ISBN13: 9780884481478
• Release Date: January 1995
• Publisher: Tilbury House Publishers
• Length: 270 Pages
• Weight: 6.91 lbs.
• Dimensions: 1.1" x 6.4" x 9.3"

Customer Reviews

An excellent primer for success in any field.

Mr. Larsen carefully details Bill Koch's diligently applied Total Quality Management philosophy, which always places attitude and teamwork first; it's an expert treatise on personnel management. Koch's no-nonsense approach to the pursuit of excellence in scientific research (boat design and building) is also very illuminating. Koch won the America's Cup because he earned it; money alone cannot buy victory in such a contest. A great book.

A superb account of victory against overwhelming odds.

Set against the backdrop of the America's Cup, Bill Koch demonstrates his plan for success and beats Dennis Conner, the most famous sailor in the world, in his own backyard. Koch's approach to the America's Cup can be applied to yacht racing, business and life. As a testimony to the validity of his approach, while Koch spent eighteen winning the America's Cup his business recorded very respectable profits in his absence by following his plan for success. Anyone who wants to excell as an employee, employer or entrepreneur can benefit from this well written chronicle of achievement. A revealing look at a master of his environment. This book should be required reading for anyone who wants to achieve their goals