Themes, Dreams, and Schemes: Banquet Menu Ideas, Concepts, and Thematic Experiences

By G. Eugene Wigger

Book Overview

Are you looking to put more fun in your functions? More bang in your banquets? Now real help is at hand--with Themes, Dreams, and Schemes, the complete guide to menu and theme management for banquet, catering, and meeting/event planning operations. Filled with practical advice and using a step-by-step approach, this hands-on reference contains everything you need to know in order to design unique theme parties, develop winning menus, write compelling proposals, and negotiate effectively. The book features over 375 theme experiences and is packed with hundreds of innovative menu suggestions to get you started. There are menus for meeting breaks, receptions, and theme parties, as well as sit-down and buffet breakfasts, luncheons, and dinners--including low-cholesterol, low-fat, low-sodium, and kosher menus. New food combination and presentation ideas let you take the "blahs" out of menu planning and put the imagination back in. Drawing on over 30 years of international catering expertise, G. Eugene Wigger brings his well-informed perspective and tremendous enthusiasm to every aspect of the management process, from attendee and staff involvement strategies to smart ways to save on food and budget costs, prop purchase, and more. So why wait? Transform your dreams into wonderful themes, and devise the schemes that will make them come true. With this comprehensive sourcebook, you're on your way to memorable special event planning. "Gene is a genius This book will be THE resource for every caterer or special event manager who wishes to go beyond the ordinary and expected to produce a visual and culinary medium of delight." --Richard E. Marriott, Chairman of the Board, Host Marriott Corporation. "Gene Wigger is one of the most creative people in the business of 'Experience Creation.' This book is a wonderful resource." --Paul R. O'Neil, Vice President, Managing Director, Sheraton New York Hotel, Sheraton Manhattan Hotel. "Bravo We have needed a book like this for a long time It will be a valuable resource to stir up the creative juices of caterers and meeting planners alike." --Patti J. Shock, Associate Professor/Department Chair, Tourism & Convention Administration Department, William F. Harrah College of Hotel Administration, University of Nevada, Las Vegas. "Putting on a successful event that truly meets your objectives is both a science and an art. Gene Wigger is considered the 'Doctor of Creativity' of our industry. His work is a superb guide on how to get it done with taste, flair, and professionalism." --Frederic V. Malek, Chairman of the Board Thayer Capital Partners (Ritz-Carlton Hotels and Resorts). "When it comes to creative catering and special theme party events, Gene Wigger didn't just write the book, he invented it " --Scott A. Dillion, President SDI Travel and Incentives.

• Format: Hardcover
• Language: English
• ISBN: 0471153915
• ISBN13: 9780471153917
• Release Date: July 1997
• Publisher: Wiley
• Length: 328 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.9" x 8.7" x 11.3"

Customer Reviews

Not just for caterers

I thought this book had very creative ideas and menus. It isn't just for the caterer - If you are looking for ideas for a fun themed party at your house, this will give you great inspiration.

EXCELLENT

Assists convention services and catering people with menus for clients without being too high end or gourmet. Great themes and ideas!

a reader from NY

A totaly great book for all caterers. Very inspiring!Has hundreds of menus you can adapt or use as an inspiration.A lot of ideas for all kinds of parties and receptions.I found it very helpful and interesting.I think it is a valuable source for all caterers.