The Wireless Web: How to Develop and Execute a Winning Wireless Strategy

by Bryan Bergeron

If the 1990s were the decade when everyone got a cell phone, then the 2000s will see folks using wireless applications for everything from surfing the Net to checking the refrigerator. Wireless used... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071373594
• ISBN13: 9780071373593
• Release Date: May 2001
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"

Customer Reviews

A complete Guide to Wireless

In just a few years the Internet has revolutionized the way we do business. Email, online shopping and digital music downloaded from the Internet are now integral parts of our everyday lives. Technology aware companies have now turned to wireless web for the next big leap in commerce and communication. The race is on for deploying cutting-edge wireless technology.As a business and technology consultant I am often asked by clients to provide some guidelines on how to proceed in this new and fast moving industry. Is trading stocks using a wireless PDA really a secure transaction and are electronic coupons delivered to customers via cell phones a technical feasible marketing solution? What communications provider should I use when connecting my sales force via WAP based browsers to a wireless CRM solution? And should we look to Europe and Japan for the future in wireless communication, or will it turn out to be another bursting bubble as we have experienced with too many dot.com business ventures?"The Wireless Web", unlike so many other books covering technology topics, provides an easy to read and well-structured roadmap on how to develop a winning wireless strategy. Bergeron starts off explaining the history of this industry and it's economic drivers and then provides an overview of the current state of technologies, the various systems, protocols and technical standards used in the US and compares them to the more cohesive and further developed Japanese and European technologies. The latter part of the book focuses on the future, introducing the reader to opportunities and potential risks wireless technologies will offer as well as technical and political limitations it will face as this technology matures He closes with a well structured guideline on how to develop a wireless strategy of any scale.In summary, this book will familiarize the reader with this new and dynamic industry and provide the knowledge required to develop, communicate, and execute a successful wireless strategy. Although written for the non-technical executive, I recommend this book to every one confronted with wireless technologies, the corporate executive implementing a wireless enterprise information portal as well as the cell phone user confronted with evaluating roaming charges, communication protocols and coverage areas when selecting a calling plan. This book definitely deserves a place on the bookshelf of any technologist.

Wireless Pitfalls

Wireless Web is a refreshing kind of book. I'm tired of books that introuduce a new technology, paint a rosy picture, and then leave the reader dangling three months later. This isn't one of those books. It tells it like it is. Wireless isn't easy. In fact, implementing a Wireless Web solution is nearly at the bleeding edge of what's possible, as the author states. There are traps at every corner, and you'd better know what to expect. In this respect, the Wireless Web provides a map of the "speed bumps" along the way. If you're going to give it a go on the Wireless Web, you'd better have this book or some other roadmap with you.

Seeing Europe and Japan As The Future of Wireless!

Many people have been impressed by what they have seen of the new wireless services in Europe and Japan. Based on the promise of these offerings, wireless operators have spent billions of dollars for 3G licenses in Europe that will require tens of billions to implement. Based on the amount of money invested and planned for the next few years, it looks like the days of broadband wireless Internet are about to be with us. What should you be doing now? That's the question that this book addresses. The Wireless Web is the best book I have seen for describing the background of how technology and customer needs are converging to provide new wireless offerings and the potential for new ways to solve problems. About two-thirds of the book is aimed at providing a layperson's description of technology, social, and governmental developments that will influence what will be offered by companies. The remaining third gives you a template for thinking about what these developments mean for your business. For most people now, that decision will relate to when to get involved.In my consulting practice, it is clear that there are enormous opportunities now to develop intellectual property and new business models that can be implemented immediately. For those who mainly want to use the wireless web as an adjunct to their businesses, on the other hand, you have lots of time. The best advice in the book is to be sure that you have the business processes in place that will allow you to connect wireless technology to your business when the rest of the infrastructure and equipment are in place.Basically, wireless Internet connections will become more important as a disruptive technology than the land-wire connected Internet. By always having a device present (whether a cell phone, personal digital assistant, pager, or some new device), individuals will be able to simplify their lives while they are on the go or in any fixed location. As a result, transactions will be transformed. For example, food manufacturers may have to bid for a consumer's business while she or he is walking down the aisles of a supermarket. For the first time, you will be able to shape the entire consumer or customer experience around what that person prefers. The potential for positive differentiation becomes enormous, as a result. My main caution to you is that this field is rapidly changing. This information will become out-of-date rapidly. So read the book now if you are going to.After you have considered some of the ways that the wireless Internet can improve your offerings, I suggest that you go back to the drawing boards to see how much of these changes you can offer now without broadband wireless connections. In this way, the wireless Internet can be a powerful metaphor now for improving your performance. Be helpful . . . all the time and everywhere!

Fascinating Guide to the Wireless Web!

Having just put down Bergeron's last book, "The Eternal E-Customer", I was interested to see his visionary take on the wireless web. I wasn't disappointed. "The Wireless Web" compellingly captures the multitude of opportunities which the unethering of the Web affords. What I appreciated most about this book (and Bergeron's style as in his previous book) was the practical advice on how any executive can take advantage of these wireless opportunities. Bergeron succinctly explains how a company can embrace this new technology to their competitive advantage. Five stars!

Wireless Web a Good Read

My company specializes in wireless devices, like Palm 7s and Blackberry's, Motorolla pagers, and cell phones, and we've traditionally had a rough time getting our sales force up to speed on the "big picture" of wireless. This book does the trick. It pulls together the history, politics, technology, and business of wireless into one book that's easy to read. The section that focuses on the business of wireless gives our sales reps a way to get into the minds of our customers, while the technical section gives the reps the background they need to speak intelligently about Bluetooth or 802.3 standards.