Part 1 is Dan Kennedy's book. It is memorable and timeless. His laser guided radar is pointed at answering but one question. It is this. "Is there one, single secret to success of such overriding importance that, if concentrated upon exclusively, will literally change a person's entire life experience and results? If so, what is it?"In Part 2, co-author Mark Imperial offers you strategies from his life experience to help you grow your business and reach your goals. Here you will find 11 triggers or strengths he has found to be key principles to attracting higher quality prospects that result in greater sales conversions.In Part 3 you will be introduced to 5 hand-picked entrepreneurs. They will describe the keys to their success and how they have applied many of the Kennedy-style marketing principles and practices. Each author in this section sets their own sail and is defining success on their own terms and in their own way. Part 4 is "Getting Started on Your Ultimate Success Journey. You will be introduced to the Alliance of Independent Business, home of the Glazer-Kennedy Insider's Circle, the Place for Prosperity, (your prosperity) where Entrepreneurs, Business Owners, Self-Employed Professionals and Sales/Marketing Pros gather each and every month in the Chicago SW region of Illinois to work ON their business. It is the one time every month where visionary people who are committed to progressive and effective marketing get together.The monthly event is called a monthly marketing summit because the focus is on working together, helping each other to improve their businesses. It is all about studying and applying Dan Kennedy's ideas, tactics, and strategies. Topics from business building and marketing to developing the right mind set to stay the course are all fair game at a monthly summit. The Alliance of Independent Business, home of the Glazer-Kennedy Insider's Circle is the 'place' where BIG ideas become best practices.
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