The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

By John Allen Hendricks

Book Overview

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

• Format: Paperback
• Language: English
• ISBN: 0739140043
• ISBN13: 9780739140048
• Release Date: July 2011
• Publisher: Lexington Books
• Length: 312 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"