The Truth about Innovation

By Max McKeown

'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more.

• Format: Paperback
• Language: English
• ISBN: 0273719122
• ISBN13: 9780273719120
• Release Date: September 2008
• Publisher: Pearson Business
• Length: 264 Pages
• Weight: 0.95 lbs.