The Tribe Business is changing how the world views one of the most ancient forms of business. Since the beginning of civilization businesses have existed to accommodate civilization's tribes-- religions, bars, coffeehouses, fraternal organizations, gangs, clubs-- they are all in the tribe business. People can drink cheaply at home. They go to bars so as not to drink alone. People can pray at home. They go to religious gatherings so as not to pray alone. Once the tribe entrepreneur understands the true purpose and nature of his or her business, he or she can focus time and resources on successfully fulfilling it. Tribe is a human instinct that expresses itself as social circles in civilizations. The tribe business solves the problem of loneliness. Industrial civilization is experiencing an epidemic of loneliness and is ripe for tribe entrepreneurialism. The Tribe Business is a critical and necessary book for a fundamental understanding of what the tribe business is, its history, the nuts and bolts of the tribe business including finance and structure, the skills and personality traits of successful tribe builders, and the ideals which a tribe entrepreneur should attempt to manifest. The Tribe Business is a fun, fascinating, insightful analysis and should be read by every barista, bartender, clergyperson, club manager, restaurant employee, and entrepreneur hoping to build a brand of any kind. While The Tribe Business focuses on businesses that are direct in their approach to tribe building, it has applications for numerous forms of business.
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