The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business

by David J. Morris, Lon LaFlamme, Chris Heyer

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring "Action Days " that will set your imagination and business plan ablaze, including: - Creating your own Specific Brand Image (SBI) - Developing a flexible business that can evolve with industry trends - Using holistic branding to maximize your customer experience - Crafting a business that is unique with uncompromising quality...

• Format: Hardcover
• Language: English
• ISBN: 0692441875
• ISBN13: 9780692441879
• Release Date: June 2015
• Publisher: Dillanos Coffee Roasters, Inc
• Length: 130 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"