The Strategic Management of College Enrollments

By J.P. Bean, Don Hossler, John P. Bean

The Strategic Management of College Enrollments is a complete guide to the principles and practice of enrollment management and presents a strategic approach to recruiting and retaining students by linking and coordinating the activities of recruitment, admissions, financial aid, orientation, career planning, retention, and other areas. It explains how to tailor an enrollment management system to the specific organizational needs of a college or university, and make it an integral part of the institution's strategic planning.

• Format: Hardcover
• Language: English
• ISBN: 1555422926
• ISBN13: 9781555422929
• Release Date: November 1990
• Publisher: Jossey-Bass
• Length: 330 Pages
• Weight: 1.50 lbs.

Customer Reviews

Comprehensive, "strategic" approach...

This book was way ahead of it's time. Hossler and Bean, two leaders in the enrollment management field, offer valuable and comprehensive insight into SEM. Each chapter is full of proven theory and thorough research that only enhances the validity of the publication. It's just as true now as when it was written. Great for students of the field, but even more valuable to practicioners, it offers a variety of ways to examine college and university enrollment.