The Sponsored Life: Ads, TV, and American Culture (Culture And The Moving Image)

By Leslie Savan

Book Overview

With keen perception and wit, three-time Pulitzer Prize finalist Leslie Savan reveals how advertising really works-and how it's changing your life. How do Nike or Pepsi ads convince you that you're a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1566392454
• ISBN13: 9781566392457
• Release Date: November 1994
• Publisher: Temple University Press
• Length: 354 Pages
• Weight: 1.15 lbs.
• Dimensions: 8.8" x 0.8" x 6.3"

Customer Reviews

extremely helpful and informative

I used this book as one of the sources for my MA thesis. So it was very helpful and informative. It is a popular book for studying advertising and product placement.